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The Marvel Experience Tour Coming in 2014

Following up on their plans for a Thor Disney attraction, Marvel has teamed with Hero Ventures, an L.A.-based entertainment company, to bring The Marvel Experience to fans beginning in the spring of 2014, THR reports.The $30 million interactive tour will feature a 4D motion ride as its centerpiece.

The event will be one part theme park, one part Con, and will include original 3D animated features, digitally-projected animation, motion-comic origin stories, holographic simulations and, of course, merchandise. The experience will also include integrated social media and the aforementioned 4D motion ride. All of this is set to take place under a 50,000-sq. ft. dome.

The tour will make stops in 24 cities for several days at a time, with specific locations, and ticket information, set to be announced shortly. There is already a part 2 of the experience being planned, with a second tour featuring another theme.

Live Nation chairman Michael Cohl, Spider-Man: Turn Off the Dark co-producer/PRG founder Jeremiah Harris, and Hero Ventures partner Jason Rosen will act as lead producers.

“Hero Ventures is developing a themed entertainment concept that we expect will be a transformative, traveling destination that will deliver to fans and families an exciting, groundbreaking and unique experience,” said Marvel’s VP of business development Sean Haran in a statement.

“The dynamic creative elements we’re developing are going to enable anyone to feel like a superhero like Spider-Man or Captain America,"Hero Ventures CEO Rick Licht added. "We couldn’t be more excited about our partnership with Marvel. Kids and adults are going to be absolutely inspired, empowered and thrilled from start to finish, with an immersive experience that is not just memorable, but unforgettable!"

Source: IGN

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