Microsoft Tag Service Shutting Down in August 2015
Microsoft announced today that it will shut down its Microsoft Tag service on Aug. 19, 2015.
Users will have access to the service and their existing Microsoft Tag account through Aug. 19, 2015. But Redmond also announced a partnership with Scanbuy, which will support the Microsoft Tag Technology on the ScanLife platform, beginning next month.
Customers have two years to transition to the new platform, which will allow continued campaigns using Microsoft Tags via Scanbuy — a cloud-based mobile engagement company.
Existing and new users can sign up for the service online, beginning no later than Sept. 18.
Microsoft Tag rolled out of beta in late May 2010, offering free mobile barcode technology for anyone with a camera-equipped smartphone. Over time, the company planned to roll out more options like advanced reporting, analytics, and real-time location services, at a cost for businesses.
Marketers can add a Tag barcode to promotional materials, then users scan the code and gain access to additional information about products, like videos, websites, reviews, schedules, contact information, social networks, discounts, and more.
At its launch, the system was available on iOS, Android, Windows Mobile, J2ME, BlackBerry, and Symbian 96.
Source: PC Magazine